Altara PV Móvil TyA
Architectural | Interiors | Industrial | Graphic | Visual Merchandising
It consisted of the development of a point of sale for the Adamar Residencial subdivision belonging to Tierra y Armonia, located in the municipality of Tlajomulco with the objective of creating a modern atmosphere that would be associated with the culture of new Mexican design. Saturated colors, geometric patterns, ironwork details and dark wood were key to evoking a contemporary Mexican design environment.
We develop architectural, interior, furniture and visual communication designs.
Retail Strategies Used:
Customer Experience: We create a welcoming and comfortable environment, using ergonomic furniture and a strategic arrangement of products to facilitate the customer's journey and improve their shopping experience.
Visual Merchandising: Displays and decorative elements were used to highlight key products, attract attention and guide customer flow within the point of sale, encouraging deeper exploration.
Mobility and Flexibility: Being a mobile point of sale, we designed an adaptable space that can be easily reconfigured for different locations and events, always maintaining a coherent and professional presentation.
Integrated Technology: We incorporate technological solutions to improve operational efficiency and provide useful information in real time, such as mobile payment systems and digital screens for promotions and advertisements.
These strategies have been fundamental in creating a mobile point of sale that not only attracts customers, but also reinforces the Altara brand as synonymous with innovation and quality in retail.