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2oz
Branding
The Client
At 2oz (2 Onzas), we focus on serving adults ages 25-40 who are looking for a comfortable and enjoyable place to socialize. Our audience includes both professionals and families who value a good dining experience without compromising their budget. Our customers are sociable, enjoy meeting with friends, and look for a relaxed, quality atmosphere, with special attention to promotions and discounts.
Keywords
Branding / Packaging / Bar / Restaurant / Signage
The objective
The goal of 2oz (2 Ounces) is to create a new brand image that highlights our unique value proposition: a space where quality food and a pleasant atmosphere are key. We want to establish ourselves as the first choice for social gatherings, highlighting our offer of delicious food and varied drinks at affordable prices.
La solución
The solution for 2oz (2 Ounces) through branding is the development of a visual identity that reflects our essence: a restaurant bar that combines quality, comfort and accessibility. We will implement a decoration that includes elements of wood, steel and plants, creating a cozy and modern atmosphere.
In addition, we will highlight our facilities, such as parking and valet parking, and the open bar, to offer a hassle-free experience. Visual communication and promotions will be key to attracting our target audience and highlighting the quality of our products and services.
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