top of page
BLACK SUN
Branding
The Client
Black Sun is a Mexican brand dedicated to selling eyewear, with a catalog composed of 85% sunglasses and 15% prescription lenses. The brand is designed to meet the needs of customers who seek to stand out, feel good about themselves, and stand out in their social circles. Black Sun focuses on consumers who want to be fashionable, show their social status, and enjoy high-quality products that deliver on their promises.
Keywords
Branding / Papelería / Stickers / Packaging / Uniformes / Señalética / Archivos digitales
The objective
Black Sun's main objective is to position itself as a leading brand in the Mexican eyewear market, capturing the attention of consumers who seek both style and quality. The brand seeks to attract customers who follow fashion trends, have an affinity for specific brands, and value the design and exclusivity of the products. Black Sun also focuses on offering an excellent shopping experience and on providing promotions that allow its customers to access high-end products at reasonable prices.
The solution
To achieve its goals, Black Sun has developed a strategy that highlights the quality and design of its products, aligning with the latest fashion trends and focusing on the customer’s shopping experience. The brand uses effective communication that connects with its customers, emphasizing the status that its products confer and the exclusivity of its designs. Black Sun also implements strategic promotions and discounts to make its luxury products accessible, while maintaining the promise of quality and functionality that customers expect. This combination of focus on trends, status, and perceived value ensures that Black Sun not only attracts, but also retains its customer base in a competitive market.
bottom of page