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BCC PHARMA
Branding
The Client
BCC Pharma is a pharmaceutical company specialized in the manufacture and marketing of medicines for poultry and pig farming in Mexico. With its own formulas based on patent-free active ingredients, BCC Pharma is distinguished by offering high-quality products with an excellent cost-benefit ratio, although the costs of its medicines are not low. The company is primarily aimed at farm veterinarians, who have a strong influence on the purchasing decision of these products.
Keywords
Branding / Stationery / Stickers
The objective
BCC Pharma's short-term goal is to position its brand nationwide, reaching sales of USD 1 million by the end of 2010, and launch a formal campaign in 2011. In the medium term, the company seeks to consolidate itself as the best national brand in its sector and establish its own laboratory in Mexico. In the long term, BCC Pharma will continue to define strategies to expand its presence in the market and ensure its sustained growth.
The solution
To achieve its goals, BCC Pharma has implemented a comprehensive strategy that includes the creation of an institutional identification system, the homogenization of the image of its product line, and the promotion of the brand through recognized veterinarians in the country. The company is also developing a sales kit and training its staff to ensure alignment with the brand's values and behaviors. In addition, strategic alliances are being established with specialized media to increase the brand's visibility and ensure its positioning in the market. BCC Pharma's strategy is designed to maximize the impact of its products and build a brand recognized for its quality in the veterinary sector.
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