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Johnny Jumper
Branding
The Client
Johnny Jumper es un restaurante ubicado en Celaya, Guanajuato, México, que se especializa en ofrecer una experiencia gastronómica divertida y familiar. Su menú incluye opciones como pollo a la leña, ensaladas, hamburguesas, y una variedad de bebidas que incluyen cerveza, refrescos, y vino. Johnny Jumper es reconocido por su ambiente amigable, donde la calidad de la comida y un precio justo se combinan para crear un espacio ideal para la convivencia familiar.
Keywords
Branding / Stickers / Packaging / Uniforms / Pins
The objective
Johnny Jumper's main objective is to position itself as the best option in Celaya for families looking to enjoy a delicious meal in a cheerful and welcoming environment. The restaurant focuses on attracting families of socioeconomic level C and C+, offering a menu that combines flavor, quality, and affordable prices. In addition, Johnny Jumper seeks to become the favorite place for moments of fun and family togetherness, strengthening the ties between its members.
The solution
To achieve its goals, Johnny Jumper has designed a space where food and ambiance come together to offer an unparalleled experience. The view of food preparation, along with a play area specially designed for children, ensures that both adults and children enjoy their visit. With a brand voice that is fun, friendly and cheerful, Johnny Jumper communicates directly and respectfully with adults, while creating a relationship of trust and friendship with children. The restaurant emphasizes the importance of quality in its dishes and the accessibility of its prices, ensuring that each visit is an opportunity to strengthen family unity through fun and the enjoyment of excellent food.
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