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Central Pearl
Branding
The Client
Hotel Perla Central is located in the heart of Guadalajara, Jalisco, ideal for travelers seeking comfort, culture, and proximity to the city's main tourist sites. Our guests are both tourists and business travelers who value local authenticity and the convenience of being steps away from the Cathedral, the San Juan de Dios Market, and other points of interest. With a mix of unique rooms and suites, each decorated with artistic interventions that reflect the rich culture of Guadalajara, we offer a lodging experience that goes beyond the conventional.
Keywords
Branding / Stickers / Packaging / Menús / Llaveros
The objective
Hotel Perla Central's goal is to position itself as the preferred boutique hotel for those who wish to immerse themselves in the culture of Guadalajara without sacrificing comfort. We want to highlight our privileged location, the culturally inspired design of our rooms, and the quality of our services. Through a branding that highlights the essence of Guadalajara and modern comfort, we seek to attract both tourists and business travelers looking for a memorable stay in the city.
La solución
To achieve this goal, Hotel Perla Central will develop a visual identity that highlights our connection to the Guadalajara culture, reflected in the unique décor of each of our 95 rooms and suites. From the phrases and sayings that adorn the walls to the artistic references to soccer and the city's history, every detail is designed to make our guests feel the essence of Guadalajara. In addition, our restaurant will offer a culinary experience that takes local cuisine to the next level, thus complementing the stay with authentic flavors. With a focus on hospitality, personalized services, and a culturally rich environment, Hotel Perla Central will become the first choice for those seeking a unique experience in Guadalajara.
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