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Vyve
Branding
The Client
Vyve is a Mexican sportswear brand that offers original designs for both men and women. With a range of clothing options from professional athletes to beginners and people seeking comfort in their daily attire, Vyve stands out for its innovation in textile technology and its focus on creating an active and loyal community. The brand seeks to position itself as a leader in the sportswear market in Mexico, offering high-quality and affordable products.
Keywords
Branding / Labels
The objective
Vyve aims to strengthen its brand identity by redesigning its brand identity and its communication strategy, both verbal and non-verbal. The brand seeks not only to differentiate itself from the competition through a distinctive icon, but also to build a strong connection with its customers through a focus on utility, convenience, and the after-sales experience. In addition, Vyve wants to expand its reach and build loyalty among its target audience through a rewards program and the creation of an engaged and active community around the brand.
The solution
Vyve has redesigned its graphic identity to stand out in the market, complementing it with labels, packaging and storytelling adapted to each communication channel. The brand promotes its ActiveDry technology, which ensures comfort both inside and outside the gym, and has launched the Vyve Rewards program to build customer loyalty. In addition, it has created the Vyve-Lifestyle Community to encourage interaction and a sense of belonging among its followers, ensuring a stronger connection with the brand.
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