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PinPop
Branding
The Client
PinPop is designed to satisfy a diverse audience ranging from Gen Z to Boomers. Our customers, young and old, share an active and demanding lifestyle, and look for quick, accessible and delicious solutions for their moments of enjoyment, whether alone or in company. From students to retirees, everyone finds in PinPop a snack and ice cream option that fits their needs and budget.
Palabras Clave
Branding / Packaging / Logo / Stickers
The objective
El objetivo de PinPop es crear una marca que se destaque como el destino principal para snacks y helados en todas las generaciones. Queremos ser la opción preferida para aquellos que buscan una experiencia rápida, accesible y deliciosa, ya sea para llevar, compartir o disfrutar solos. A través de nuestro branding, buscamos transmitir una imagen moderna y amigable que resuene tanto con la Gen Z como con los Boomers, ofreciendo productos que combinan calidad, variedad y tendencia.
The solution
To achieve this goal, PinPop will implement a fresh and dynamic branding that reflects the essence of the brand: a snack and ice cream bar adapted to everyone’s needs. The new visual identity will include elements that appeal to young people with Instagrammable products, while also offering family options and promotions for those looking to share special moments. With clear and direct communication, we will highlight the speed, accessibility and delicious variety of our products, ensuring that every customer finds their perfect snack at PinPop.
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